Global Gaming enters sportsbook fray with Kambi partnership

Kambi has signed a multi-year deal with Global Gaming 555 to provide its sportsbook and services to the rapidly growing gaming operator.

Listed on the Nasdaq Stockholm First North, Global Gaming operates a number of popular online gaming brands, including the popular Ninja Casino.

Ninja was also the first gaming brand to offer PayNPlay, an innovative payments system which automatically completes the player account registration process at the point of first cash deposit.

This thirst for innovation has led to Global Gaming recording credible growth rates, and hopes to compound this by moving into the field of sports betting.

The Kambi sportsbook, including its much-lauded open-APIs and sophisticated risk management processes, will be integrated into Global’s proprietary platform, with an initial launch scheduled for Q4 2018.

Kristian Nyleìn, Kambi Chief Executive Officer, said: “I’m delighted to welcome Global Gaming to the Kambi network with the agreement further evidence of Kambi being the number one choice for visionary operators in regulated markets.

“Global Gaming is Kambi’s seventh new customer signing this year, spanning four continents, which illustrates the strength of our scalable technology and operational capacity to launch customers into regulated markets wherever and whenever they need.”

Christopher Naudi, Head of Sportsbook at Global Gaming, added: “Following an extensive selection process, we are delighted to be able to partner up with Kambi as our Sportsbook provider and look forward to being able to offer high levels of product, service and user experience that our customers have grown to expect through the Ninja Casino brand.”

Source – Igaming world

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